What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professionals and users/consumers?
*Note: For the final blog posting, you must use at least one
reading posted for this week in the “Tu 4/19” folder. Your other two sources can
be assigned readings from any point in the semester. No additional outside
article/source is required this week. Limit: 15 responses
Which two industries do you think will undergo the most change in the next 10 years? How will media professionals and users/consumers be impacted by those changes?
*Note: For the final blog posting, you must use at least one
reading posted for this week in the “Tu 4/19” folder. Your other two sources can
be assigned readings from any point in the semester. No additional outside
article/source is required this week. Limit: 15 responses
Why is branding so important in sports? How is it similar to, and different from, celebrity branding? What are some of the ways that successful athletes and franchises leverage their brands in the marketplace? Limit: 15 responses
Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years? Limit: 15 responses
What does it take to be a celebrity in today’s culture? How important are social media and branding in contemporary stardom? Is it still possible to become a celebrity simply by excelling in a particular profession (ex: acting, music, writing, etc.)? Be sure to offer specific examples to support your points. Limit: 15 responses
Which celebrity (non-athlete) has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages her/his brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? *Note: While you still need to use two of this week’s readings to support your answer, the celebrity you select does not need to be mentioned in those articles. I don’t want the readings to limit your responses. Limit: 15 responses
Compare the top box office hits from last weekend, last year (2021), and the previous year (2020). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 10 responses
What has been the biggest impact of both the pandemic and the streaming wars on the U.S. film industry? Do you think shifts in how people watch movies will lead to long-term changes in the movie industry or will Hollywood eventually return to pre-COVID practices? Limit: 10 responses
After years of declining sales, the music industry has seen revenue increases the past few years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 10 responses
Which company is winning the “music streaming wars”? Will that company be able to remain on top or does one of its competitors have a better long-term strategy? And what are the biggest threats and/or issues facing all music streamers today? Limit: 10 responses
What does it take for an artist to be successful in the music industry today? What are some of the different ways that artists have promoted themselves and their work? How much of a role does social media play in an artist’s success? And do artists still need the backing of a major record label in order to succeed? Limit: 10 responses
What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the streaming era? Limit: 10 responses
How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 10 responses
How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using TikTokers, Instagram stars, and YouTubers to promote products? Limit: 10 responses
What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play? Limit: 15 responses
Which two streaming services offer, or are developing, the best original TV series content? Which streaming services would benefit from creating more original content? Finally, do you think the streamers will eventually replace linear TV or continue to be a complementary/supplemental service for the majority of Americans? Limit: 15 responses
Given the shifts in how audiences consume media and issues with their methodology, do the Nielsen ratings still matter? Why or why not? And what are some of the alternative ways to better track media usage? Limit: 15 responses
With all of the changes in media consumption habits, especially the rise of streaming, how can advertisers continue to reach audiences? Will more consumers be willing to tolerate commercials in order to save money? Does it make a difference if the ads are more personalized (ex: the addressable TV trend)? Should all streaming services offer an advertising-supported tier for a lower cost? Limit: 15 responses
Which major media conglomerate is best positioned to succeed and which organization will face the most challenges in 2022? Limit: 14 responses
