Film Industry Blog 6, Question 2 (March 22)

Thursday, March 10, 2022

Film Industry Blog 6, Question 2 (March 22)

What has been the biggest impact of both the pandemic and the streaming wars on the U.S. film industry? Do you think shifts in how people watch movies will lead to long-term changes in the movie industry or will Hollywood eventually return to pre-COVID practices? Limit: 10 responses

18 comments:

Talya CMarch 10, 2022 at 6:26 PM
Talya Castonguay

Even prior to the Covid-19 pandemic, the film industry had already begun to see shifts in the ways people watched movies, and we have the streaming wars to thank for that. However, since the pandemic started there have been major shifts that we are only just now starting to see shift back. Of course, what has seen arguably the largest impact are theaters. According to an article from Deadline, since theaters have begun to reopen amidst the pandemic, only some of the “big time” films have seen success in the box office. What this essentially means is that people aren’t going to the theaters nearly as often as they used to. This has led companies (streamers, specifically) to try new methods. WarnerMedia has used both theaters and their streaming platform, HBOMax to try and capitalize on their films, using the “day-and-date” method. What they do is release their films in theaters and on HBOMax on the same day, but only have the film available on HBOMax for the first 30 days following release, in which the film moves exclusively to theaters following (D’Allessandro). While WarnerMedia has seen mixed success with this method, they are going to continue to use it in the hopes they see success from it.

However, despite the large drop in ticket sales during the pandemic, theaters are expected to make a comeback; and they already are. According to an article from The Hollywood Reporter, in the last quarter of 2021, theater attendance had jumped to 10.2 million, compared to only 800,000 from the same time the year prior (Vlessing). While numbers are rising, I believe this will only be a short-lived success. We are only just now beginning to see life return to some semblance of what it was prior to the pandemic, and people are simply just excited to be out of the house. Even before the pandemic, theaters we’re seeing a steady decline in attendance as more and more streaming services appeared and were releasing their films directly onto their platforms, even with a premium access charge. The excitement of being out of the house will eventually fade, and so will consumers' eagerness to run to the theaters just to go somewhere.

Looking more into this thought, an article from PasteMagazine revealed that Americans have said they would rather watch new releases at home. A CivicScience poll that was sent out revealed that 56% of people prefer watching films at home rather than in the theaters. However, when asked if they had paid to either rent or gain access to new films (a feature on several different streaming services), only 13% of people said they had paid the money, and only 18% said they planned to (Vorel). So, overall, people prefer to watch new movies at home, however they do not want to have to pay extra for them on top of the streaming services’ monthly subscription fee.

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Alyssa MangoneMarch 10, 2022 at 10:46 PM
Prior to the pandemic, streaming services were starting to make their impact on the film industry. Streaming services provide countless movies and television shows on demand and consumers can watch from the comfort of their own homes. During the pandemic, people stayed in their homes and watched a ton of movies. As the box office suffered, streaming service subscriptions increased. The pandemic helped streaming services to thrive. Consumers subscribed to multiple streaming services to get different content to watch. People were home all the time and they had to watch new content to help the time pass by.

Ultimately, the pandemic caused a major shift in how consumers watch movies. Streaming services used the pandemic to their benefit. The pandemic caused a cross collaboration between streaming services and movie companies. Consumers were able to stream content that was being shown in the theater from their homes. Streaming services like HBOMax and Disney+ offered movies that were supposed to be shown in the theaters. Warner Brothers partnered with HBOMax to release movies. These movies were released the same day that they were released in the theater, but they could only be accessed on HBOMax for 30 days. There were no additional costs to watch these Warner Brothers movies on HBOMax. Amy Sarnoff, WarnerMedia’s CEO stated, “The movies helped fill the gap from the Covid shutdown…The studios, everyone had a slightly different experiment with getting a return on investment” (D’Alessandro). Disney released movies on the day they were supposed to be in the theater too. However, Disney+ charged their consumers $29.99 to watch these particular movies. It will be interesting to see if consumers continue to purchase these day-and-date movies on streaming platforms. Additionally, I wonder if more film companies will partner with streaming platforms to showcase their films on the day they are released in the theater.

Personally, I think that Hollywood will return to pre-COVID practices. Before the pandemic, people enjoyed going to the movies and seeing the latest releases. As the pandemic subsides, people want to get out of the house and go to the movies. There is an experience when someone goes to watch a movie in the theatre that they can’t get from watching in their homes. My opinion is also backed up by data. In 2021, “Box office revenue rose to $125.9 million, compared to $7.3 million a year earlier when Cineplex theatres were mostly shuttered, and food services revenues spiked to $87.9 million, against a year earlier $10.5 million in the final three months of 2020” (Vlessing). This data shows that people are returning to the movies and spending money. Bob Chapek, Disney Chief Executive said, “...even after the pandemic, Disney will release movies in new ways, with some offered to theatres on an exclusive basis, some made available like ‘Raya and the Last Dragon,’ and others debuting exclusively (and no additional fee) on Disney+...” (Barnes). The pandemic proved to streaming platforms that releasing movies on their platforms was successful and responsive. In the future, I think we will continue to see this “hybrid” release format from film companies.

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Alyssa MangoneMarch 10, 2022 at 10:46 PM
Works Cited

Barnes, Brooks. “After Pandemic, Film Industry’s Hollywood Ending May Have to Wait .” New York Times, New York Times, 7 Mar. 2021, https://www.nytimes.com/2021/03/07/business/box-office-hollywood-pandemic.html.
D'Alessandro, Anthony. “With Tentpoles Bound to Surge the 2022 Box Office, the Great Theatrical-Streaming Day & Date Experiment Goes Out like a Dud in 2021.” Deadline, Deadline, 3 Jan. 2022, https://deadline.com/2022/01/2022-box-office-theatrical-streaming-day-date-experiment-1234902774/.
Vlessing, Etan. “Cineplex CEO: Specialty Box Office Will Rebound Post-Omicron.” The Hollywood Reporter, The Hollywood Reporter, 11 Feb. 2022, https://www.hollywoodreporter.com/business/business-news/cineplex-ceo-specialty-box-office-will-rebound-post-omicron-1235091808/.
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UnknownMarch 17, 2022 at 4:27 PM
Robert Lyon 1/2

The first big movie release after the height of the Covid-19 pandemic was Spider Man-No Way Home, which grossed a billion dollars in the box office. Yes, the box office- not streaming! The pandemic kept movie goers out of the theaters but as vaccines and boosters rolled out people became more comfortable. They were tired of sitting at home. It seems as if the film industry has to catch up to the rush of movie-goers who want some entertainment despite the shift to streaming. Since Covid also affected the production of movies, they seem to all be coming out at once. The film industry will need to leverage the new streaming market if they want to remain competitive by releasing the films on streaming as well. By releasing movies into streaming sooner on average will better serve the market without hurting theater revenue (Granados). The majority of consumers want to be in the movie theater watching the newest release with a big buttery popcorn in their hands. There is still something “grand” about watching a movie on the big screen. The pandemic seemed to have definitely caused uneasiness in the industry. The fear that streaming services could not only put theaters at risk, but also the likes of producers and distributors. A number of streaming platforms are now producing their own content, instead of buying films made by independent filmmakers. As long as Covid doesn’t significantly alter our everyday lives again, the film industry will be able to survive as long as they are creative in how they market to the new audience. An audience who has switched their entertainment habits and consumption.

Hollywood will still continue to work as it did pre-pandemic, after all consumers of all types of media want new content. Whether it be streaming, at a movie theater, on their iPad or cell phone, there needs to be new content to watch. The only issue Hollywood seems to be having is keeping up with Covid protocols while filming their movies. Producing movies requires production insurance, which is becoming more costly to the midrange film companies. Major insurance carriers are refusing to cover losses that are related to Covid pandemic, making it difficult for the independent producers (Lang). There is no coming to work sick anymore and there are new vaccination mandates that production companies need to deal with. As the world re-opens and things try to resume to normal, Hollywood will try to fill the film industry as quickly as they can. Consumers don’t want to be reminded of the pandemic, so producing films that allow the audience to escape is where the money will be.

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UnknownMarch 17, 2022 at 4:28 PM
Robert Lyon 2/2

Works Cited

D'Alessandro, Anthony. “With Tentpoles Bound to Surge the 2022 Box Office, the Great Theatrical-Streaming Day & Date Experiment Goes Out like a Dud in 2021.” Deadline, Deadline, 3 Jan. 2022, https://deadline.com/2022/01/2022-box-office-theatrical-streaming-day-date-experiment-1234902774/.
Granados, Nelson. “How Will Theaters and Streaming Services Coexist after the Pandemic?” Forbes, Forbes Magazine, 22 Feb. 2021, https://www.forbes.com/sites/nelsongranados/2021/02/22/how-will-theaters-and-streaming-services-coexist-after-the-pandemic/?sh=256d2b4f5106.
Lang, Brent. “Post-Pandemic Hollywood: Why Working in Entertainment Will Never Be the Same.” Variety, Variety, 18 Mar. 2021, https://variety.com/2021/film/entertainment-industry/working-in-hollywood-after-covid-19-1234932406/.
Vlessing, Etan. “Cineplex CEO: Specialty Box Office Will Rebound Post-Omicron.” The Hollywood Reporter, The Hollywood Reporter, 11 Feb. 2022, https://www.hollywoodreporter.com/business/business-news/cineplex-ceo-specialty-box-office-will-rebound-post-omicron-1235091808/.

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Lilly DavidsonMarch 19, 2022 at 11:42 AM
Lilly Davidson 1/2

Streaming, once again, has caused changes in the film industry. Prior to COVID, we were seeing streaming starting to take over, with original content growing even bigger, including original series and films. Now with the pandemic, the film industry has taken a few more hits. People were no longer going out to movie theaters to watch movies, rather they were bingeing anything and everything streaming had to offer, which turns out to be a lot. While the box office was taking major hits, streaming was doing very well, even cutting into box office success with day-and-date releases. HBO Max is a good example of how that worked. HBO Max would use the day-and-date release method to stream movies the same day as their theatrical release, keeping them on the platform for a 30-day period (D’Alessandro). With varying success rates, we will have to see if HBO Max started a new trend in film releases.

With the pandemic making shifts to how people watch movies, there is a lot of debate around whether this shift will continue or if we are destined to go back to pre-COVID practices. Personally, I think there is no denying the progress streaming has made with both original films and streaming day-and-date releases. Netflix’s Red Notice, for example, is “arguably the most watched move measured by Samba TV on streaming in 2021, seen by 9.8M U.S. households in its first 30 days” (D’Alessandro). This was a major success that will not likely be ignored. However, even though streaming will continue with their films, that does not mean theaters have no shot. Rather, studios will be looking to try alternative release strategies. There is a chance “distributors can and will go back to the old ways of doing business post-pandemic as they currently experiment with various release models” (Vlessing). But more likely, studios will be implementing these various release models into how they release their films going forward. And it looks like streaming will be a part of that.
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UnknownMarch 21, 2022 at 5:19 PM
Kaplan 1

There have been a lot of changes in the film industry since the start of the pandemic. A huge part of the film industry used to be watching a newly released movie on the big screen. It was an entire experience, counting down the days until the release, making plans with friends to go to the theater, and chomping on popcorn as you watched the new release on a 65-foot-tall screen. Since all of this was not possible during the pandemic, a huge chunk of the film industry turned to streaming platforms.
At the beginning of the pandemic, everything was shut down and there was no possibility of seeing a movie in the theater. This is when the film industry first turned to streaming services as a way to release its movies. While this seemed like a good fix at the time, the film industry still suffered a huge loss. In 2020, the United States film industry’s revenue, including the home/mobile entertainment market was $32.2 billion. This was 11% less than in 2019. As the film industry hit a rough patch, the streaming services saw its numbers skyrocket. In 2020, there was a 33% increase in the digital entertainment market compared to 2019 (Adgate, 2021). Streaming platforms were gaining the revenue that used to go to the film industry as people watched movies from the comfort of their own homes. This also furthered competition among streaming services as those who offered new film releases had a leg up over those that did not. Many people throughout the pandemic subscribed to certain streaming platforms because a new movie was being released on it.
It is no secret that COVID-19 is unpredictable. The movie industry may have thought that its problems would be temporary but as the virus mutated the losses became long-term. As things started to look up, the Omicron mutation hit. Film studios had to scramble in order to get its films out to the public. Universal made a deal with theater owners that its movies would be available on video on demand only 17 days after its theatrical release. Warnermedia planned to have all of its movies released on HBO Max at the same time that they were released in theaters. Disney+ offered their movies for $29.99 starting the day they were released in theaters (McClintock, 2022). This was yet another win for the streaming services and another loss for the film industry.
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Becky SkinnerMarch 21, 2022 at 8:56 PM
Throughout classes I’ve taken this semester and last semester, I have found a trend in the relations between the pandemic and its effects on the film industry. It’s pretty obvious that streaming became a worldwide phenomenon at the start, and throughout the COVID-19 pandemic. The question that many theater fanatics wonder is, will the way people watch movies change back to pre-covid practices or stay the same?
Since the start of the pandemic there have been major shifts in how people watch films and tv shows. “The Cineplex boss was talking after former Disney CEO Bob Iger recently told the New York Times’ Kara Swisher that the pandemic had dealt movie theaters a ‘severe injury that maybe doesn’t heal’ as blockbusters are released in theaters and smaller product likely heads straight to streaming services” (Vlessing). This means that one of the huge impacts of the pandemic on the film industry and movie theaters is box office sales plummeting and not recovering. Many individuals had to stay at home by order in the beginning of the pandemic. “The U.S. and Canadian box office reached $4.5 billion, up 105 percent from 2020, but still lower than pre-pandemic levels” (Johnson). Nowadays, theaters are open, and movie theaters are becoming a little more relevant to go to by the day, but not nearly as much as it used to. There are many individuals that are hopeful in the film industry that as the pandemic settles, more adults will find their way back to the theaters (D’Alessandro).
Streaming services thrived during the pandemic, but this means more competition between all of the services. Netflix is known as the top-tier streaming service, and it’s hard for other conglomerates to roll out content as fast as them. “In 2021, the number of online video subscriptions, or streaming, in the U.S. increased to 353.2 million, up 14% from 2020” (Johnson). The need to constantly be spewing out content on streaming platforms was especially difficult during 2020 because the film industries weren’t able to film. So, even though streaming services did in fact flourish during the pandemic with growing subscriptions, they also had to stress keeping their customers satisfied with emerging content.
All in all, it’s really hard to predict the future of how individuals will watch their content. I believe that we already were lazy to begin with pre-pandemic, and the pandemic just caused us to get even more used to sitting on our couch and having content handed to us. So, I do think that these shifts in watching television on streaming services with lead to long-term changed in the movie industry. The film industry won’t be as badly impacted as it was during the pandemic, but it will never return to its normal pre-COVID ways. With that being said, I believe that streaming services are going to become much bigger than they already are. Their role in releasing movies and shows will become more prominent in years to come

Works Cited
D'Alessandro, Anthony. “With Tentpoles Bound to Surge the 2022 Box Office, the Great
Theatrical-Streaming Day & Date Experiment Goes Out like a Dud in 2021.” Deadline,
Deadline, 3 Jan. 2022, https://deadline.com/2022/01/2022-box-office-theatrical-
streaming-day-date-experiment-1234902774/.
Johnson, Ted. “MPA Report Shows Impact of Streaming with Growth in Subscriptions,
Production; Theatrical Box Office Rises but Still Lags Pre-Covid Levels.” Deadline,
Deadline, 14 Mar. 2022, https://deadline.com/2022/03/streaming-services-mpa-
1234977814/.
Vlessing, Etan. “Cineplex CEO: Specialty Box Office Will Rebound Post-Omicron.” The Hollywood
Reporter, The Hollywood Reporter, 11 Feb. 2022,
https://www.hollywoodreporter.com/business/business-news/cineplex-ceo-specialty-
box-office-will-rebound-post-omicron-1235091808/.
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Blake GuerrieroMarch 22, 2022 at 12:03 PM
Prior to the pandemic, streaming services were starting to become increasingly popular amongst consumers. The shifts in ways people started to watch movies was due to the streaming wars. The pandemic created even more shifts that has shaped movie consumption to this day. The pandemic saw people prefer to sit in their homes and stream movies on their streaming platforms rather than go to the theaters. A movie like “Black Widow” for example didn’t make an appearance in theaters and only on Disney +. Even Since theaters have begun to reopen amidst the pandemic, only some of the “big time” films have seen success in the box office (D’Alessandro”). People are still not going to the theaters as much as they once had, the pandemic might’ve changed the way people go to see movies forever. Streaming services used to pandemic to its full advantage, as the pandemic saw a huge rise in streaming platform subscriptions, myself included. Due to this combination of streaming platforms and the pandemic people prefer to sit home to watch a movie on their platform, as from personal experience I have friends who haven’t gone to see a movie since pre-pandemic because they have become so content with sitting in their bed streaming something. Universal ended up making a deal with theater owners that their movies would be available on demand 17 days after release. Warnermedia also planned to have their movies released on HBO Max at the point in time that they were released in theaters. Disney+ offered their movies for $29.99 starting the day they were released in theaters (McClintock, 2022). All these factors are what played into the rise in streaming services during the pandemic and how the film industry keeps taking hits as people having such quick and easy access to new movies from the comfort of home is a no brainer for them.
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Catherine WeberMarch 22, 2022 at 2:03 PM

Even before the pandemic, the streaming service industry was making an impact on the U.S. film industry. Prior to the pandemic, the introduction of streaming services was new and exciting. Watching content wherever and whenever was such a pandemic within itself. When COVID-19 hit, the streaming service industry should have taken full advantage of the opportunity and they did try to, but it may not have been as successful as the industry hoped for. During the pandemic, streaming services were peaking. Everyone was home and looking for content to keep themselves constantly entertained but the effects of the pandemic impacted the production and creation of films for the time.

With the end of the pandemic far in sight in 2020, going to the movie theater was no longer an option for a majority of the population. Companies like Disney and HBO Max decided to release the blockbuster movies on their platforms before/after theater release and sometimes with a viewing fee for using the streaming service to watch. Disney’s decision to release Marvel content on their streaming service is great for Disney and because ‘the MCU is the biggest franchise of all time with $25 billion across 27 movies and that likely won't change anytime soon’(Clark). There is nothing like going to the movie theater and experiencing the premiere of a movie. Sitting at home and paying an extra fee to view ‘Black Widow’, for example, is not as satisfying for a person that is a fan of the Marvel Comics Universe.

Looking at box office statistics from the past two years, it is clear that people still do enjoy the activity of going to see a film rather than view it on a streaming platform. With the pandemic slowing down, films being able to be produced and the comeback of box office sales, I do see how big fan bases like the Marvel franchise and fans of that niche content enjoys the experience of pre-streaming and pre-pandemic movie viewing. Four out of the five movies in the domestic box office in 2021 are Marvel related content. This is proving the niche fanbase loves to go to the theater to see this specific content. There is still an audience that is a pre-pandemic and pre-streaming movie viewer but there is also the ever-changed audience that doesn't see a reason to leave their home to watch a new movie.
To a point made in a The Maneater article, ‘it's unfair to categorize movie theaters or the film industry as dying after two years’(Bitterman) and I agree. I think that there is still an audience that will return to the theater to see movie releases, but it will come with a cost. Ticket prices will most likely rise to offset the amount of people not going to the theaters anymore. But the film industry is not going to disappear, it is now just about where and how the content is being produced.
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Catherine WeberMarch 22, 2022 at 2:03 PM
part 2
Bitterman, E. (n.d.). Even as Covid ravishes the movie theater industry, there's still hope. The Maneater. Retrieved March 22, 2022, from https://themaneater.com/even-as-covid-ravishes-the-movie-theater-industry-theres-still-hope/
Clark, T. (2022, January 18). Disney and Sony topped the US box office in 2021, thanks to Marvel. here's how Hollywood's studios stacked up. Business Insider. Retrieved March 22, 2022, from https://www.businessinsider.com/hollywood-box-office-revenue-by-studio-in-the-us-ranked-2022-1
IMBbPro. (n.d.). Domestic box office for 2021. Box Office Mojo. Retrieved March 22, 2022, from https://www.boxofficemojo.com/year/2021/?ref_=bo_yl_table_2

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Lauren ClemonsMarch 22, 2022 at 2:08 PM
Lauren Clemons
The pandemic impacted streaming services in a very positive way compared to the film industry. Streaming services were making a lot of money when the pandemic first started, but the film industry was losing money. Theaters were closed for months and even when they reopened a lot of people weren’t going, due to the fear of COVID. I remember going to the theaters after a few months that they opened back up and it was very empty; probably were about 10-15 people there.
But during this time people learned to live in their homes comfortably after being on lock down. Streaming allowed people to watch new movies/shows right in their homes. Also, streaming services were seeing rapid growth in subscribers; Disney+ came out right before the pandemic started, and I think if it came out after the pandemic it wouldn’t have grown so quickly. Netflix, Hulu, Amazon, HBO etc. were all gaining subscribers tremendously. Everyone was turning to streaming services for entertainment and investing in multiple streaming platforms since they were affordable. For the film industry, the box office ratings were lower than they’ve ever been: according to “Box Office Ends Year 60 Percent behind 2019 with $4.5B Domestically.” Comscore, revenue for 2021 was nearly 60 percent behind 2019 ($11.4 billion). And the last time domestic revenue came in at $4.5 billion was 29 years ago — in 1992 (McClintock). The pandemic has made it so difficult for the film industry to still recover today. I personally think it’s going to take the film industry a couple more years to fully recover. But Spider-Man: No Way Home was the top movie of 2021 earning over $1 billion. Which was great for Sony and the film industry after the box office was down since the pandemic.
China has become the top box office in the world and the North American box office is now second. I think if the pandemic never happened the North American box office would still be in first. But I think we will be on the top again in the future: according to “China Is Poised to Retain Worldwide Box Office Crown, While Decoupling from Global Film Industry.” in a report issued mid-December, Gower Street predicted that the North American box office will more than double from a forecasted $4.2 billion in 2021 to $9.2 billion in 2022. According to its calculations, China would slip back to second place with its figures rising from $7.2 billion this year to $8.2 billion in 2022(Frater). I think many people will not be surprised by this change in the top box offices.
I do think Hollywood will return to its pre-COVID practices, but it will just take some time. People are starting to go outside more and cancel their subscriptions with streaming services. People want to start returning to normal life again do things they used to; like go to the theaters more often. Plus, streaming services are raising their prices like Netflix for example: according to “Netflix Raises Prices on All Plans in US.” the company’s standard plan will rise to $15.50 per month from $14, while the 4K plan will rise to $20 per month from $18. The basic plan, which doesn’t include HD, is also rising to $10 per month from $9(Kastrenakes). Some people will not be willing to pay that price for a streaming service.
Overall, I think streaming services will continue to see slower growth compared to when the pandemic first started. Also, I think Hollywood will make a comeback as time goes on and going to the movie theater will be popular again.

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Lauren ClemonsMarch 22, 2022 at 2:08 PM
Works Cited
Frater, Patrick. “China Is Poised to Retain Worldwide Box Office Crown, While Decoupling from Global Film Industry.” Variety, Variety, 24 Dec. 2021, https://variety.com/2021/film/asia/china-box-office-champion-1235142005/.
Kastrenakes, Jacob. “Netflix Raises Prices on All Plans in US.” The Verge, The Verge, 14 Jan. 2022, https://www.theverge.com/2022/1/14/22884263/netflix-price-increases-2021-us-canada-all-plans-hd-4k.

McClintock, Pamela. “Box Office Ends Year 60 Percent behind 2019 with $4.5B Domestically.” The Hollywood Reporter, The Hollywood Reporter, 4 Jan. 2022, https://www.hollywoodreporter.com/business/business-news/2021-box-office-revenue-stormy-year-1235067966/.

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Amanda PerlinMarch 22, 2022 at 7:35 PM
Amanda Perlin
Blog 6, Question 2
Part 1

The COVID-19 pandemic has upended the film industry, causing it to pause production and close theaters. Even before the outbreak, streaming video on-demand was already having a huge impact. Before the outbreak, streaming services were already making their mark on the film industry. They provide consumers with a huge selection of movies and TV shows on demand. The pandemic helped boost the number of people who signed up for streaming services. They were able to watch different types of content to keep up with the time. According to The Hollywood Reporter, after reaching an average 76 percent comfort level in October and November, Hollywood executives were relieved to learn that the pandemic's effects were starting to subside. However, they remained apprehensive about the future due to the uptick in COVID-19 cases. “Hollywood studio executives breathed a sigh of relief in October and November when overall moviegoing comfort levels hit an average 76 percent, the best of the COVID-19 era.” (Mcclintock). After several adult-oriented films flopped, Hollywood's major studios started releasing their releases on premium video on-demand (VOD) as early as 17 days following their initial release. “Studios raced to get their films in the home early, beginning with Universal, which struck landmark deals with theater owners to make the studio’s films available on premium VOD for $19.99 as early as 17 days after opening” (Mcclintock). According to, World Economic Forum, the decline in film attendance is widely attributed to the increasing number of people watching movies. In North America, for instance, the number of tickets sold has remained the same since 1995. In the UK, it has hovered around 170 million admissions per year since 2005. “In North America, the number of tickets sold has barely changed since 1995, while in the UK, admissions have hovered around 170 million per year since 2005.” (Hall). The COVID-19 pandemic has forced many people to make drastic changes in their lives. It's also affected the way people watch new movies. Due to the COVID-19 pandemic, the film industry has been severely affected. It is estimated that the US box office will lose over $5 billion this year. The decline in the theatrical window has also affected the operations of theater owners
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Film Industry Blog 6, Question 2 (March 22)

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