What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professionals and users/consumers?
*Note: For the final blog posting, you must use at least one
reading posted for this week in the “Tu 4/19” folder. Your other two sources can
be assigned readings from any point in the semester. No additional outside
article/source is required this week. Limit: 15 responses
Which two industries do you think will undergo the most change in the next 10 years? How will media professionals and users/consumers be impacted by those changes?
*Note: For the final blog posting, you must use at least one
reading posted for this week in the “Tu 4/19” folder. Your other two sources can
be assigned readings from any point in the semester. No additional outside
article/source is required this week. Limit: 15 responses
Why is branding so important in sports? How is it similar to, and different from, celebrity branding? What are some of the ways that successful athletes and franchises leverage their brands in the marketplace? Limit: 15 responses
Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years? Limit: 15 responses
What does it take to be a celebrity in today’s culture? How important are social media and branding in contemporary stardom? Is it still possible to become a celebrity simply by excelling in a particular profession (ex: acting, music, writing, etc.)? Be sure to offer specific examples to support your points. Limit: 15 responses
Which celebrity (non-athlete) has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages her/his brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? *Note: While you still need to use two of this week’s readings to support your answer, the celebrity you select does not need to be mentioned in those articles. I don’t want the readings to limit your responses. Limit: 15 responses
Compare the top box office hits from last weekend, last year (2021), and the previous year (2020). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 10 responses
